On-hold marketing is the practice of delivering marketing messages to customers who are on hold for customer care. This kind of marketing tries to increase consumer engagement and knowledge while they wait, as well as to advertise the business's goods, services, or brand.
Customers who are on hold are frequently played audio messages as part of on-hold marketing campaigns. The pre-recorded or real-time generated messages may provide details on the company's goods, services, special offers, or future events.
In addition to promoting the business and raising brand awareness, on-hold marketing aims to make what may otherwise be a negative and educational experience for customers into a positive engaging experience. It can also be used as an opportunity to cross-sell and upsell products or services to customers.
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